Are you new to the lash industry and trying to build your lash clientele? Building your clientele can be overwhelming but remember everyone has to start somewhere. Every lash artist has been in your exact shoes. It will take some time, like everything else in life, but if you’re persistent, you can reach your lash goals and reach them fairly quickly. If you’re ready to build your lash clientele, follow these five easy tips to get you there.
In today’s world, social media is a huge part of getting your brand out there. Facebook and Instagram easily allow you to share photos of your work and lash space. What’s even more awesome is that future clients can find you by searching relevant hashtags, from a repost or just looking through photos. When posting on social media, be professional, but don’t forget to be personable too. Your potential clients want to see who you are, not just your lash work. Do they want to spend two hours with you? Do they want to be in your presence every two weeks?
I personally love my lash artist because not only does she do amazing lashes, I also love spending time with her. So, show that amazing personality that makes you, you! Social media has given lash artist’s a great way to reach potential clientele and create strong relationships with current clientele! Don’t skip this free marketing tool!
Ask clients for reviews! Reviews can help build your lash clientele quickly. Future clients searching for a lash artist will almost always look for online reviews, especially if they don’t have any personal recommendations. Google and Yelp can either bring you more clients or turn potential clients away. It’s important to shine on these review platforms to build your lash clientele, so spend some time adding photos of your work and your lash space, review publicly to reviews and don’t be afraid to ask current clients for reviews!
Create an incentive or referral program. Word of mouth marketing is everything and more! Oh, and it’s free. Who doesn’t like free! Most people will find their lash artist from a recommendation from a friend or family member. “Oh my gosh, I love your lashes. Who did them?” I recommend offering your clients a discount or even a free service or product for every referral they send you. Do the best eyelash extensions that make people stop and talk about your brand lash babe! And then, give your clients an incentive to sell you too! Lash to build your lash clientele!
Ask your friends and family to help get your name out there! When thinking of how to build your lash clientele, don’t overlook the people closest to you! They can help build your lash clientele by posting your work on their social media, talking about you to their friends and coworkers and they can even pass out your business cards. I promise, these women want you to succeed (so you can buy the bottle of wine at happy hour) and will help you get there, you just have to ask!
Be prepared with business cards and pricing. If someone compliments your lashes, give them your business card, if you overhear someone talking about lashes, give them your business card and prices. Or if you see someone with lashes, yep you guessed it, give them your info! You can even put a special discount for first-time clients on your business card or price sheet. Whatever you do, make sure your cards and price sheet stand out! Remember, you created them to help build your lash clientele, so make sure they are worth keeping, and they aren’t a throwaway! If you don’t have one, check out our downloadable price sheet template here!
Building a lash clientele isn’t as hard as you think! Put some time into it and, girl, you will be on your way to a full book of lash clients.